An Incredibly Violent Interpretation of the Verb To Like
The work is an industrial and aesthetically pleasant - likeable - doormat.
The verb “to like”, colonized by its social media meaning, it’s not about emotions anymore: it’s something we enact on a smartphone with our fingers. From a feeling to a consumerism tic. As Jonathan Franzen points out: like, in general, has become the commercial substitute for love. We put likes in solitude on a screen; it’s more about a solipsistic and neurotic gratification than a real connection to the others. In this dynamic, we enact a paradoxical and invisible violence: through an appreciation, the other become something to consume. The gesture of putting like is transposed and exaggerated in the physical world where the visitor has the possibility to step on and consume the artwork.